Have you ever stepped out of a warm shower or bath onto a shockingly cold and slippery tile floor? When guests step out of the shower, they want to feel comfort and luxury. While wrapping up in a soft, high-quality bath towel is one way to do that, a plush and absorbent bath mat adds to guests' comfort. Whether you have showers and tubs at your gym, spa, hotel or resort, you should give customers the chance to step out onto a bath mat.